CG Restaurants & Bars announces expansion plans
Leading leisure operator CG Restaurants & Bars has kick-started a multi-million pound London expansion strategy with the acquisition of one of the most prominent sites in the Square Mile.
CG plans to acquire 12 new units in the capital over the next three years, centred on high-end retail and footfall locations. The first new site is the famous Bishopsgate Exchange in the City, which will launch in mid-September as the third Dirty Martini bar.
CEO Scott Matthews said: "A City location perfectly complements our existing bars in Covent Garden and Hanover Square so was the natural evolution for the brand. We are excited to have secured one of the area’s most prime locations, which heralds the start of a rapid expansion phase for the group across this great city."
Acclaimed for its high quality cocktails, vibrant atmosphere and stylish interiors, Matthews added: "Dirty Martini reflects the vibrancy of London and its consumers today".
Further plans from CG include consolidating its restaurant and bar operations at London's prime Covent Garden, Mayfair, and Soho locations as well as key shopping centres, Westfield and GunWharf Quays. These include the newly-refurbished Tuttons– widely-regarded as one of London's flagship restaurants, Fire & Stone, Bitter Sweet and Dirty Martini. The non-core unit at Spitalfields has been sold.
Matthews said: "Tuttons continues to surpass all expectations- trading at record levels. The next 12 months are going to be exciting for our business as we open the first of four expected new sites over the period."