CG Restaurants & Bars announces cracking Christmas sales

Highest sales week ever reported during December.

Leading London leisure operator CG Restaurants & Bars has announced record sales figures. During the six weeks to January 2015, the Group recorded a large increase in takings, as well as its highest ever single week of sales since its inception.

CG Restaurants & Bars - which owns the highly-regarded Dirty Martini brand, London landmark restaurant Tuttons and popular casual dining chain Fire & Stone - saw sales increase 4.5% on the previous year.

Dirty Martini itself saw like-for-like sales up 6.2% for the period and New Year’s Eve sales rocket 14% year on year.

"These record results are huge credit to the entire team, who ensure that our unique style and quality is delivered at the highest standards day in day out," said CEO Scott Matthews.

The stellar figures follow its highly-successful expansion programme in 2014. Two new venues were added to the Dirty Martini portfolio, at Monument and St Paul’s, taking the brand to five sites in London’s core West End and City patches.

Matthews confirmed that several more openings are planned for 2015 along with a major refurbishment at its renowned Hanover Square venue in late February.

Both new Dirty Martini sites experienced high demand for pre-bookings and reported sales 19% ahead of those budgeted. Across the portfolio as a whole, pre-bookings represented 57% of sales for Dirty Martini during the same period, cementing the popularity of the brand which is increasingly becoming established as an iconic player within the cocktail industry.

Matthews added: “Such a positive Christmas trade has strengthened our footing further and with the funding already in place for new sites in 2015, our focus is to secure the right locations.”